Social media platforms like Twitter, Facebook, and LinkedIn are great tools to market your product or services and boost your brand’s visibility. But you cannot achieve that by simply posting random contents every now and then.
You’ll need a strategy. A robust strategy and plan that will help you reach more audience and attain your goal. One way to accomplish that is through Social Media Optimization (SMO). It is pretty similar to the concept of search engine optimization (SEO) which aims to improve brand awareness and boost traffic to a website. The apparent difference is that you’ll need to optimize the social media accounts instead of the company website.
In SMO, there are lots of strategies you can use. I will outline only a few of it.
1. Create a strategy
SMO strategy should focus on improving or growing your social media presence and attaining measurable outcomes. Determine and set your goals clearly as well as the procedure you’ll need to accomplish the goals.
Managing social media accounts is not just all about posting whatever kind of content you like at times you when you just feel to share it.
2. Profile Optimization
Do not forget to optimize your social media profiles. It serves as the foundation of the account to make it as robust as possible. First, use your business logo as your profile photo.
For a freelancer, use a high-quality headshot. For the username, apparently, you should use your brand name so your customers can find you easily. In the bio, state what your business does. As much as possible, include relevant keywords in the content.
3. Keyword research and usage
The keyword is the “key” to reaching the right audience. Keywords are the phrases or words the visitors enter in the search bar to look for a particular thing online.
You can incorporate it into the content you post on your social media accounts such as in the photo captions. Social media marketers can get keywords by conducting a keyword research, or the process of finding the topics or phrases your target audience are searching for with the use of tools such as Google Keyword Planner.
Aside from phrases, it’s also essential to determine the commonly used hashtags specifically in twitter.
4. Post original and curated content
Curated content refers to the content shared from numerous different sources online. To get the best results, make sure to look for and share relevant and valuable content and not just random links.
Original content, on the other hand, is the content that you apparently created yourself for social media. Remember that content is the king.
5. Know the best time to post content
The best time to post generally depends on the social media platform and your audience. You can determine the best time to upload content by using tools like Sprout Social. Also, determine the frequency of posting. For Facebook, post 3 to 10 times per week. For LinkedIn, post 3-5 times/week. For Twitter, you can post more than 5 times per week.
SMM can drastically improve your social media marketing. Start the optimization with the help of the above mentioned tips. You can hire a SMM Virtual assistant, who is able to create content, engage with prospects and improve your brand awareness.