Instagram is one of the most widely used social media channels that every marketer may use to grow their brand. It is a critical social media outlet for reaching a wider audience and raising brand exposure. So, if you don’t have a decent Instagram branding strategy in place, you’re missing out on a huge opportunity!
Today, I’ll share everything I’ve learned through creating a business from the ground up with you. You’ll learn all of my tried-and-true Instagram tips and strategies.
1. Set your Goals
Ask yourself why you want your brand to be on Instagram before you make your first post. What do you want to achieve? What exactly are you hoping to achieve with Instagram? Instagram’s goal for your business Do you fit the following description:
- Attempting to raise brand awareness
- Attempting to build a community
- Acquiring new customers
- Planning to interact with present customers
- Attempting to boost blog traffic
- Planning to boost social media impressions
- Improving your current KPIs It was brand recognition for me.
My main goal was to locate and assist other short men in the same situation as myself. Depending on your brand, goals, and objectives can take on a variety of shapes. The good news is that as you mature, your ambitions will alter. Starting with one is a good idea.
2. Improve your profile
Your Instagram bio must make a fantastic first impression, express your brand identity, and convince people why they should bother following your Instagram account in under 150 characters. It’s a big challenge for a limited number of places.
Fortunately, your Instagram profile has a few extra fields to showcase your business and make it easier for people to find you. Here are some examples:
- Your name is 30 characters long and will be included in the search.
- Your username is also called a username. Up to 30 characters are allowed in the search.
- The URL of your website: You can change the URL as often as you wish.
- Category: A business feature that lets people know what you do without taking up too much space in your bio.
- Contact Information: Make sure people know where they can find you.
- Call-to-action buttons: Give Instagram users a way to interact with you right from your profile page.
Tourism Vancouver does an excellent job at utilizing all of the profile’s attributes.
3. Match your content to your Audience
The first guideline of Instagram brand growth is to be a content provider, not a promotional brand. People want to follow accounts that provide them with unique and fascinating stuff to enjoy, not a series of product or service advertisements. This means you’ll need a clear image of who you’re targeting on Instagram and what they care about.
This illustration should be quite thorough, and it should contain their interests, favorite fashion brands, and dream careers. Once you’ve created this consumer profile (which could comprise numerous profiles), you’ll need to figure out how to create content that caters to their needs. Let’s imagine you’re a vehicle manufacturer, and your research shows that your target customers enjoy looking at cuisine on Instagram.
4. Post Regularly
Maintaining a consistent posting schedule ensures that you appear on the calendars of your target audience. Instagram aims to offer each user the stuff they’re most likely to appreciate, thus it looks for current and relevant content.
Instagram’s algorithm uses machine learning to track each user’s activities in real-time and tailor their feed accordingly. People can’t like what they don’t see, so publishing on a frequent basis can help you appear in people’s feeds and provide them more opportunities to interact with you.
Your material will appear on their Instagram feed the more frequently, the more they interact with it. You can stay up to date on your content by scheduling batch updates so your account doesn’t go black while you’re busy. In addition, planning allows you to try different publishing times. While there is no single perfect time to post on Instagram, there may be moments when you may reach the most people.
You can define your preferred time slots using Buffer, so all you have to do is upload the material to your queue and the articles will automatically be inserted into the next available session. Then you can see if posts published at various times garner more engagement than others.
5. Make effective use of hashtags
Hashtags are an important tool for increasing your visibility and discoverability on social media. An Instagram post can include up to 30 hashtags. However, you are unlikely to do so. Using five to nine hashtags in every post is a good rule of thumb. More than that, it can sound like hashtag stuffing, a spamming practice that can irritate your fans.
Worse, people can choose not to see your content for a tag if you utilize irrelevant or repetitive hashtags. Choose hashtags that are:
- Tailored to your niche
- Do not encourage follow- or like-swapping in order to get the most out of them.
6. Creating a style template
What exactly is a style template? On Instagram, you have a signature style pattern. It’s a look that you maintain throughout your Instagram account. Some Instagram users stick to the all-white appearance. Some have a more sinister tone to them. After every two posts, some people like to include a quote. It’s a unique way to stand out and add some variety to your wardrobe. Some refer to it as a theme, whereas I refer to it as a stylistic pattern.
7. Create a shop on Instagram
Remember how we advised you to create a professional profile? Another rationale is as follows: Setting up an Instagram Shop requires a business profile.
This function, which isn’t available for personal accounts, allows you to set up your own Instagram store.
On your Instagram profile page, you’ll also see a “Watch Shop” option, which allows people to visit your store without having to view a single post.
Even better, on the Explore page, there’s now a Shop option where users can look for new things or browse products from brands they’ve interacted with on Instagram.
Patience and commitment are the keys to success. Those are the two most crucial attributes for success on Instagram or any other social media network.