Tips for creating unique content!
One of the first things you will hear when you become a content writer or enter an online business market is “The most important thing is to create unique content!”. At first, it sounds relatively simple, doesn’t it? But the reality is that the internet is saturated with content. The Content related statistics show that about 60% of writers publish at least one piece of content per day. The fact that thousands of writers rush to provide the best possible pieces creates a rather ruthless competition.
Under these circumstances, it is logical that you wonder “How to create original content?” Say you want to write about the book of ra, slot game, right? Once you start researching, you will find a plethora of Content people already created. So, how can you deliver something original? The first thing you need to bear in mind is that creating new content doesn’t mean that you have to write something that nobody did before you. That would even be virtually impossible. Originality in terms of Content creation requires taking a new approach to a specific topic. In simple words, it means that you need to write about something from a fresh and different angle.
But then, we understand that all this sounds like it is easier said than done. We conducted thorough research to gather as much information possible about content marketing in 2021 and provide you with detailed instructions for creating amazing fresh content.
The Importance of Providing Unique Content
Original and quality content is the foundation of all content marketing strategies. The online market, in general, is more competitive than ever. Let’s imagine that you are a fitness blogger and want to build a career as an affiliate. But, there are hundreds, if not thousands, people worldwide who have the same dream to promote fitness-related products and services, same as you. Of course, you will more or less write about the same things. But the question is, what will make you different from your competitors? To get noticed and convince people to visit your blog, you have to make sure that you always provide a unique content idea.
If you don’t write with passion and motive, you will not see the results you expect. Visitors want to get an honest and transparent presentation of the reasons why they would benefit from the products or services you are offering. Apart from that, Google ranks websites based on three crucial factors: relevance, uniqueness, and quality. Content that doesn’t deliver in these aspects will be ranked low by search engines.
How to Create a Unique Content
Now that we explained the importance of creating original content, it is time to go through some tips which can help us achieve our desired goals. We compiled a list of advice that we found the most useful in our and the endeavors of our colleagues. However, it is essential to point out that there are many other fantastic tips, too. Let’s begin!
Keep It Sweet and Simple
It might be the golden rule when creating content. Indeed, there are authors like J.K Rowling, who wrote a story equally appealing to all generations. Or Tolkien, whose writing will keep you engaged while going through hundreds of pages of Lord of the Rings. But unless you can create that kind of compelling content, we advise you to keep it as short as possible. We live in hectic times, and nobody has the patience to go through pages and pages only to find the information they need. Besides, the longer the text, the harder it becomes to stay coherent and keep track of the idea you want to pitch.
Get Information about Your Audience
It is not uncommon to expect the entire world to read your content. But this is not going to happen. In reality, you are communicating to a small targeted group of people. That is why it is crucial to know as much as possible about them. Who are they? What are their needs? What problems do they have, and how can I help them find solutions? Find out what topics your audience consumes, which platforms they visit, and who they follow on social media. Once you get an idea of what your audience likes, make sure to provide them with articles they will be curious to read. For example, if targeting B2B audiences, you should know that their appetites for technology-related articles increased significantly in recent years.
The quality of your content and SEO will mostly depend on precision and brainstorming. Remember, everyone is researching the same topics as you do. Take time for content generation. It means that you need to take time to think about the ideas your competition still didn’t consider. The best way to do this is to take pen and paper and create mind maps. Of course, you will destroy many papers in the process. But bear in mind that no one manages to brainstorm at once and create amazing content.
Define Relevant Keywords
We can never stress enough the importance of good SEO. Here is the thing. Most online consumers conduct thorough research before making their decision. Hence, keywords play a fundamental role in driving traffic to the website. That is why you need to develop your SEO skills. Keep in mind that there are literal giants, such as Wikipedia, WikiHow, etc. If you don’t create quality SEO-optimized content that can stand out, you will not have a chance to reach out to your target audiences, that kind of competition.
It is something that we must not forget. When talking about content today, we don’t just have written materials. in mind. These days, video content is becoming increasingly popular. Many people prefer YouTube tutorials or TikTok videos over reading a page or two of plain text. That is why you need images in your content. Aim for the right balance between text and images when creating written content. Attractive photographs will intrigue your readers and make them want to come for more. The best thing is to think about image SEO when selecting visuals for your post. Original photos and graphs are the best alternatives. Some people opt for stock images, though. In case you go for that, make sure to check the rules and regulations related to the use of such images.
Always Proofread Your Articles
Even though it is critical, many people forget about it. When you finish writing, you need to edit and proofread your article. You need to regard this as mandatory for creating successful content. You can use programs like Grammarly or Hemingway. They check spelling, grammar, complexity, usage of passive, etc. However, it doesn’t mean that you should rely on them entirely. After you go through your text using one of those programs, ask someone else to check the piece
You need to know that the texts you publish online stay forever. And readers want well-researched content, which will enable them to have the exact information they are looking for. That is why it is best to take time and focus on providing one quality piece rather than producing a bunch of poorly-written pieces. Fewer well-written articles will generate much more traffic to a website. Do you have experience in writing? Are there some tips you would like to share with us?